Apple Event September 2025 — Apple has officially scheduled its “Awe Dropping” iPhone event for September 9, 2025 at Apple Park. Here’s a concise, hype-free guide to what’s most likely coming: the iPhone 17 lineup (including the much-rumored iPhone 17 Air), Apple Watch updates, AirPods Pro, and the new iOS 26 Liquid Glass design.
When is Apple Event September 2025 and how to watch
Apple’s “Awe Dropping” keynote happens on Tuesday, September 9, 2025, starting at 10 a.m. PT / 1 p.m. ET. The show streams on apple.com, the Apple TV app and YouTube. Media will attend at the Steve Jobs Theater in Apple Park.
iPhone 17 lineup: the big headlines
Expect a full iPhone refresh. The buzz centers on a new, ultra-thin model nicknamed iPhone 17 Air alongside the traditional iPhone 17, 17 Pro and 17 Pro Max. Leaks and reporting suggest a refined industrial design and notable camera updates on Pro models. If Apple spotlights thinness and ergonomics, the Air could be the scene-stealer this year.
Performance & battery
Apple typically pairs a new SoC with efficiency gains. If the Air emphasizes thinness, expect Apple to talk about thermal design and battery longevity improvements through silicon and software optimizations in iOS 26.
Cameras
Pro models are expected to lean into telephoto quality and low-light performance. Look for Apple to frame photography upgrades around reliability, skin tones and cinematic stabilization—areas where the company traditionally competes strongly.
iOS 26 & the Liquid Glass design, explained
iOS 26 brings a fresh system look Apple calls Liquid Glass—translucent, light-responsive surfaces that adapt to your content while keeping the interface familiar. Expect updated Home and Lock Screens, new animations and a consistent design language across iPhone, iPad and Mac.
Beyond visuals, Apple has been layering in on-device intelligence. Watch for quality-of-life features like smarter summaries, improved notifications and refinements to privacy and accessibility.
Apple Watch & AirPods: what might be new
On the wearables front, we’re likely to see updates to Apple Watch and AirPods Pro. Apple tends to iterate on health sensors, battery life and UI fluidity on Watch, while AirPods Pro usually get better ANC, transparency and call features. Even if the design stays familiar, integration with iOS 26 and new audio features could be a highlight.
Editor’s picks: 6 accessories worth grabbing before the event
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